In a new campaign for SS19 POR/NO XD collection PRICE ON REQUEST presents TOP 9 gallery of the best before and after transformations of the upcycled clothes. We have reached into the 30 years worth of archive of the Croatian brand XD Xenia Design which is also our parent factory. Although in close relation, this task was challenging since the aesthetics and brand philosophies are in the total opposite.
Among the banners on the campaign, which are already online and ready to use for your Instagram stories, you can find a discount code which you can use when purchasing collection on our webshop.
We took unsold and deadstock items, which had been sitting in the warehouse for a long time, with a goal to create clothes that could correlate and appeal to the culture of today.
Each XD piece is altered in 1 or 3 different phases. In the first phase, we have changed the given intention of the piece by turning it into a garment with a different function. In the second phase, we have changed the silhouette of the piece, and in the third phase, we have embellished the garment with prints.
The collection also draws upon a lot of references to a Croatian culture which are sometimes ironic. The result is unisex collection completely upcycled and environmentally friendly as we want to stop pollution and save the world. We want to change the awareness of the individual, we want to eliminate the barrier of exclusivity.
Photo: Karla Juric & Matej Jurcevic
Model: Katja Puskanic & Karla Juric