LETVA is survival and self-defence fashion accessory if you don’t want to leave the store empty-handed. It can help you to get a piece that you and many others really want. It’s a part of our first, H&M campaign. You can find out more about this campaign HERE.
The campaign was shot at KENZO x H&M event in Zagreb and the following day when the clothing officially hit the stores. It was the first thing we have done, and it was totally banned from Croatian media (since H&M is their big advertiser) but the photographers at the event thought our models were from H&M and next day published the news with a headline: “Last night H&M x Kenzo started, check out which pieces were bestsellers” and our models were on these photos. There were even more of the photos, but their PR’s have noticed us so they immediately banned it. The campaign was addressed as a critic towards overconsumption, overproduction and generally behaving of us as customers who are supporting this. It’s also interesting, as customers are camping in front of the store, fighting, they look like homeless and in a couple of hours, they look BALMAIN or KENZO etc. From homeless to rich in a second.